I engaged Centripetal Network Consulting to help me with the business aspects of my company, Curatti. I’ve been using social media for years and my company is built around the concept of curating the best news, information, trends and people to watch.
My challenge has been in crafting a business model and framework that supports my visionary goals and let’s me focus on creating value. The CNC team understood my goals and obstacles immediately and didn’t try to mold me to a system or change me, but worked with me to define my value proposition so that I could integrate my business objectives and social media to create a marketing system that seamlessly blends with my value delivery. Their method was to listen to my concerns and point me in the direction I wanted to move in, one very large step at a time. And it worked!
Now I can focus on my role as Chief Visionary Officer/President at Curatti and monitor the business without having to reinvent the wheel! I’m excited to continue to partner with the CNC team in the future and am delighted to have found a group of business experts who can translate that expertise into the digital world.
Beyond their individual and collective knowledge, they are wonderful people to work with and always deliver with integrity. I highly recommend them.
Jan Gordon, President and Chief Visionary Officer of Curatti, New York, USA
I’m Joe Liedtke, Partner at LupedUp Records. I’ve spent several months working with the team at Centripetal Network Consulting and it’s been a game-changer for my business.
Our business and my partners have a robust social media presence, but we were not translating our online efforts and successes into business results. We engaged Centripetal to help us make the transition to effective digital marketing using our social media presence.
Unlike many of the other companies we spoke with, Centripetal understands business and their partners have backgrounds in both business and digital marketing, which was quite reassuring to us.
Our initial steps focused on understanding our business and goals and helped shed a lot of clarity onto our business model and processes. Once we had defined goals for our business, we transitioned into building a custom “digital marketing ecosystem” for LupedUp Records.
This clearly defined process used our existing tools and successes and built upon our foundation. Our efforts are now totally integrated and we understand how we are creating visitors, converting them into leads and then making sales through our digital marketing ecosystem. We have a process, are focused, have a flow that we can influence and measure, and our business is taking off!
We’re particularly excited about the dashboard we’re having customized for us so we have all the information we need right at hand to make decisions and understand the effectiveness of our online marketing.
Joe Liedtke, Partner LupedUp Records, Rochester, New York, USA
I am Daniel Fogel, the C.E.O. of BeeFM – Social Music Experience – company.
Chris Windley, who I have worked with as a business and financial adviser, introduced me to Centripetal Network Consulting.
I discussed with Chris the fact that although I had a lot of experience with Social Media Marketing (I had a company, Yedalab, which offered Social Media Marketing advice and consultancy) I needed additional skilled resource to help us with marketing BeeFM.
I had a company to run and other tasks to perform. As a social media orientated start up it was vital that we partner with someone who could help us achieve our business objectives and who understood social media and music. Frankly, it also needed to be someone that I could respect.
We totally agreed with their business objectives focused approach. We also liked the way that they researched us and our particular needs. In our opinion this is the only way to do Digital Marketing. Centripetal are our perfect partner and are helping us build our “Internet Presence“ or “Digital Marketing Ecosystem“ as they call it and expand globally.
They “audited“ what systems we had in place and the resources that we had (both internal and outsourced) and then provided additional skills, knowledge and tools that enhanced our own team, skills, systems and processes.
One of their suggestions was to start a blog which we were not sure about at first but which has had a great effect on our visits and sign-ups. We also got some great advice with Twitter and even though we are very knowledgeable about Facebook (BeeFM is a Facebook application) we have also learned some new Facebook Marketing strategies.
We get business strategy advice (from a very experienced team) as well as Digital Marketing expertise. The Centripetal team understands that we want to build the value of our company and why we want to do this and they help to achieve it.
Centripetal are working to provide us with an overview of our Digital Marketing achievements and Return on Marketing spend and effort via a customized “Dashboard“.
Daniel Fogel, CEO BeeFM.com Tel Aviv, ISRAEL.