There are many ways of getting found on Google but YouTube videos are a mother beautiful way of doing it !
Searching on Google and YouTube is a popular way of finding information – make sure that you are the one that gets found
I did some work recently to get Poundbury Systems found for searches on keywords and phrases related to ” Microsoft 365 Migration ” mainly in the Dorset, Hampshire, Wiltshire and Devon areas ( ie within reasonable travel distance of Dorchester ). If you Google eg ” Microsoft 365 Migration Devon ” you are probably going to find me at or near the top of the search with a YouTube video that I quickly put together using Google + Hangouts.
I spent a bit of time SEOing” it and yes it is doing a great job. Nearly 8 Million responses for the Devon term (have not checked exactly what it is in terms of Local Monthly Searches).
I have lots of other ways of getting ranked for that type of search term but creating and posting a correctly SEO’d video works really well.
I was discussing this with the CEO of Beefm.com, Daniel Fogel, recently and he was telling me about the video that they made for Folk Music group The Folk Remedy. This was about 5 months ago and the video has had around 2850 views in that time. Of those the video has been found by people searching on something like ‘Folk’ 1215 times (please keep in mind that Folk is a very hard term to rank high for in Google) and people who have been searching on other things were suggested to look at – the right hand side of the YouTube search – 263 times – and they did !!
So, 1500 of the total number of plays have been as a result of search – around 53% – that’s a lot of people that found The Folk Remedy’s video as a result of searching on some related search word or phrase.
It demonstrates that it is well worth SEO’ing your YouTube video but also – as I am so often saying – the importance of researching what you want to be found for. Whilst it is always worth brainstorming what you THINK you want to be found for i.e. putting yourself in the shoes of a relevant searcher the fact is that the best search terms are not always what you think they are. The ” best ” terms are actually a combination of things. Certainly they are relevant and related but also you want terms that get a lot of Traffic (there are lots of people searching on them) and ideally that are not really, really competitive. (Here’s a really good training video on Keyword research).
In the music world you need a really good grasp of the relationship of one type of music to another. As BeeFM has a prediction engine included within the application Daniel has an excellent grasp of this relationship. It is not always what you think it should be !!!