A revolutionary Music channel is asking it’s users and fans to promote its fund raising across the world
BeeFM connects the producers of Indie Music (the writers and performers) with the consumers of music (the listeners and buyers)
One of our clients, BeeFM Radio, is starting a global Crowdfund on IndieGoGo. We have now supported a few of our clients as they raise funds in this way.
Obviously one of the main objectives of Crowdfunding is to raise funds. There are other objectives though e.g.
- To raise awareness generally and in the Angel and VC community; some Crowdfunders have been so successful that Angel Investors and VC companies have invested alongside the Crowdfund.
- To continue to test the proposition
- To get more business.
BeeFM is a revolutionary Social Media based Internet Radio Channel. It is Facebook based at the moment but can be ported across other Social Media platforms e.g. Google +.
Traditional Radio (Terrestrial and Satellite) and Music TV are completely controlled and the barrier to airplay or viewing is high – even to get on rotation on a radio station can cost typically $5k in the U.S./£5K in the U.K. Typically an Internet Radio station might require you to prove demand via social media or “phone ins ” before they will play your track. Note that having an Internet and Social Media presence is almost a mandatory requirement for an artist now.
BeeFM users decide what they are going to play and listen to – with their playlists being automatically created from the music that their friends play on Facebook. ( You can filter, skip and delete music that you don’t like ). Certainly very few people have time to look for, collect together and then listen to music curated by their friends.
The Internet presents great opportunity for the Indie Musician – in theory any artist new or old can get their music out to the world – in practice there is enormous competition to get heard. New music is, arguably, relatively easily created now so there is much more of it and there are many more people promoting themselves on social media. We now have many examples of musicians completely short circuiting the music establishment – Amanda Palmer, Adele, Psy, Drake, The Weekend, Macklemore etc etc. Amanda Palmer raised $1.25 Million which enabled her to call the shots on her musical and performing direction. Adele was able to negotiate from a position of strength and negotiate a distribution deal while owning her own label and music. Macklemore negotiated a special deal with Warner Bros. based on his social media presence and popularity. His YouTube for Thrift Shop has 405 Million views!
BeeFM directly connects Buyers ( mainstream music lovers ) to Sellers (the writers, producers and performers of music) on a global scale.
The link to the BeeFM crowdfunding campaign is HERE . Don’t worry if you can’t fund – please share to your networks.
You can try BeeFM Radio HERE. This is the current version and will be developed as described in the crowdfunding campaign video and information.