How many times have you heard that you need a blog for your business? Digital marketing gives us the perfect platform for successful inbound marketing and building engagement, but how does a blog integrate into your marketing efforts?
We’ve decided to help fill the gap between what you ‘should do’ and ‘how to do it.’ In 30 pages we tell you how to set up a blog, write a post and then promote that post so that it brings traffic (readers) to your blog and thus your business site. Click here to download a free copy of the CNC Digital Marketing Blogging Handbook.
A blog is the center of a sustainable online marketing presence and helps build credibility, establish authority, bring in search engine traffic, create traffic from social media, engage with readers, etc. In a nutshell, a blog is the heart and soul of a website.
Consider the Digital Marketing Lifecycle depicted below. Each segment except Preparation relies heavily on a blog site. This handbook will help you take advantage of this powerful tool and hopefully help you write as well.
Like any other area of practice, blogging requires knowledge and application before you get results. Don’t worry about being perfect; just start writing. You’ll find many other blogs out there, check them out and see what you like and what you don’t like and start collecting tips. Write and write some more, but never stop trying to improve your writing and results. Don’t worry about perfection; it’s the enemy of success. Get the ball rolling and don’t be stymied by inertia.